Privacy Policy

PEM Academy ("we," "us," or "our") respects your privacy and is committed to protecting your personal information. This Privacy Policy explains what information we collect, how we use it, and the choices you have when you interact with the website located at pem.academy and any related services (the "Service").

By using the Service, you agree to the collection and use of information in accordance with this Policy. If you do not agree, please discontinue use of the Service.

1. Information We Collect

We collect information in the following ways:

Information you provide directly

• Newsletter subscriptions: when you submit your email address to subscribe to updates, we store the address you provide.
• Communications: if you contact us, we may keep a record of that correspondence.
• Assessment responses: when you complete the archetype assessment, your answers are processed to generate your result. We do not require an account or email to take the assessment.

Information collected automatically

• Log data: our servers automatically record information such as your IP address, browser type, operating system, referring pages, and the dates and times of your visits.
• Cookies and similar technologies: we use essential cookies to keep your session secure (for example, CSRF protection). We may also use analytics cookies to understand how the Service is used in aggregate.
• Language preference: your selected language is stored in your browser so we can serve content in your preferred language on return visits.

2. How We Use Your Information

We use the information we collect to:

• Operate, maintain, and improve the Service;
• Deliver the archetype assessment and display your result;
• Send newsletters and updates if you have subscribed;
• Respond to your inquiries and provide support;
• Monitor and analyze usage trends to improve content and functionality;
• Protect against fraud, abuse, and unauthorized access;
• Comply with legal obligations.

3. Legal Basis for Processing (EEA / UK Users)

If you are located in the European Economic Area or the United Kingdom, we process your personal information under the following legal bases:

• Consent — for newsletter subscriptions and non-essential cookies;
• Legitimate interests — for operating and improving the Service and ensuring its security;
• Legal obligation — where processing is required to comply with applicable law.

4. Cookies

A cookie is a small text file stored on your device. We use cookies that are strictly necessary for the Service to function (such as session and security cookies). Where required by law, we will ask for your consent before placing non-essential cookies. You can control cookies through your browser settings; disabling essential cookies may prevent parts of the Service from working correctly.

5. Sharing of Information

We do not sell your personal information. We may share information in the following limited circumstances:

• Service providers: with vendors who help us operate the Service (for example, hosting, email delivery, or analytics), under contractual obligations to protect your information;
• Legal requirements: if disclosure is required by law, regulation, legal process, or governmental request;
• Protection of rights: to enforce our Terms of Service, protect our rights or property, or address suspected wrongdoing;
• Business transfers: in connection with a merger, acquisition, or sale of assets, in which case your information may be transferred to the successor entity.

6. Data Retention

We retain personal information only for as long as necessary to fulfill the purposes for which it was collected, including to comply with legal, accounting, or reporting requirements. Newsletter email addresses are retained until you unsubscribe. Server logs are retained for a limited period for security and diagnostic purposes.

7. Your Rights

Depending on your jurisdiction, you may have the right to:

• Access the personal information we hold about you;
• Request correction or deletion of your information;
• Object to or restrict certain processing;
• Request a copy of your information in a portable format;
• Withdraw consent where processing is based on consent;
• Unsubscribe from marketing communications at any time using the link provided in each email;
• Lodge a complaint with your local data protection authority.

To exercise these rights, please contact us through the channels listed on our website.

8. Security

We implement reasonable technical and organizational measures to protect your information against unauthorized access, alteration, disclosure, or destruction. However, no method of transmission over the internet or electronic storage is fully secure, and we cannot guarantee absolute security.

9. International Transfers

Your information may be processed and stored in countries other than your country of residence. Where required, we use appropriate safeguards (such as standard contractual clauses) to protect your information when it is transferred internationally.

10. Children's Privacy

The Service is not directed to children under the age of 16, and we do not knowingly collect personal information from children. If you believe a child has provided us with personal information, please contact us and we will take appropriate steps to delete it.

11. Third-Party Links

The Service may contain links to third-party websites or resources. We are not responsible for the privacy practices of those third parties and encourage you to review their privacy policies.

12. Changes to This Policy

We may update this Privacy Policy from time to time. The most current version will always be posted on this page, and the "Last updated" date will reflect the latest revision. Material changes will take effect upon posting. Your continued use of the Service after changes constitutes your acceptance of the revised Policy.

13. Contact

If you have any questions about this Privacy Policy or our data practices, please contact us through the channels listed on our website.